About Us

Golf’s been a part of my life since I was 13, when I first started caddying just to make a few bucks. I wasn’t swinging clubs yet—just carrying them. But before long, every dollar I made went right back into the game. I’d caddie in the mornings, pocket the cash, and head straight to the course to hack my way through 18. No lessons. No fancy gear. Just pure obsession.

That love for the game never went away. But over the years, one thing became clear: golf is getting expensive—really expensive. We’re talking $700 drivers, $60 golf balls, and $130 weekend rounds (and yeah, I’m in Chicago, where that’s normal). It’s no wonder some people feel priced out before they even tee off.

That’s why I started this brand—to bring some fun, personality, and accessibility back into the game. Whether you’re a scratch player or still figuring out how to hit a fade on purpose, you deserve gear that fits your style and doesn’t break the bank.

We’re not here to sell status symbols. We’re here to bring a little more joy, edge, and personality to your game—on and off the course.

Welcome to the crew.